With inflation at its peak, finding quality products at reasonable prices is extremely difficult. Kogan is an online-only retail platform that guarantees quality while providing customers with great deals and discounts. The company’s mission is to make the latest products more affordable and accessible for everyone.
This article will provide insight into the company’s history and portfolio, along with the products offered. We’ll address frequently asked questions, so ensure you read until the end.
Kogan Overview
Kogan is Australia’s largest online retail platform, selling thousands of products across several categories. Its diverse portfolio includes a number of brands, such as Kogan Cars, Kogan Energy, Dick Smith, Matt Blatt, and Mighty Ape.
The business is best known for its discounts and affordable prices. Originally starting by selling electronics, it later expanded its operations to include kids’ toys, kitchen gadgets, and other items of daily use. It was listed on the Australian Securities Exchange in July 2016 and now, after 7 years, has a successful market cap of 366 million AUD.
History
Kogan’s founder, Ruslan Kogan, started the company in his parent’s garage in 2006. He initially sold LEDs, TVs, and GPS on the business’s website but later expanded to include more products. The company announced its plans to start operations in the UK, officially put into motion on November 5, making Kogan the only Australian-owned consumer brand to operate internationally. Shipping to Hong Kong began on September 4, 2011.
The business bought Dick Smith Holding for $2.6 million, which was struggling at the time of the acquisition. All physical stores were shut down to maintain the company’s online-only business policy strictly. In May 2020, it acquired Matt Blatt for 4.4 million, making it the latest addition to the company’s diverse portfolio.
Revenue
The company’s listing on the ASX proved to be a huge turning point as it caused its popularity to surge. According to 2019 statistics, Kogan’s net income rose to A$17.2 million. When COVID hit last year, and everything around the world shut down, Kogan was up and running. The company hit 1 billion dollars in sales last year. With more than 10 million products at hand and much more to offer, 2022 is proving to be another successful year for the business.
Products
Beginning as a small electronic retailer, Kogan Australia now sells millions of items in various categories, including kids’ toys, furniture, fashion accessories, clothing, kitchen gadgets, sports, and much more. In addition, it also provides internet and mobile services, insurance, travel, electricity, and car deals. The business partners with sellers worldwide and offers them easy access to Kogan.com’s millions of Active Customers. In addition, it also operates its exclusive brands, with the most famous being Fortis.
Kogan’s Portfolio
Kogan has several subsidiaries, which it successfully operates in various industries. The list is as follows:
Dick Smith
Founded in 1968, this Australian chain of retail stores sells consumer digital goods, hobbyist electronic components, and electronic project kits. In 2012, the company operated a total of 263 stores around Australia, along with 62 stores in New Zealand. After its acquisition, all the stores were closed to maintain an online presence on the Kogan website.
Matt Blatt
For almost four decades, Matt Blatt was a family-owned business specializing in modern furniture and homewares. It was purchased by Kogan Australia in May 2020 and relaunched as an online-only business.
Mighty Ape
Formerly known as the Gameplanet store, the company is the longest-running online retailer in New Zealand. It originally sold computers and video games but has expanded to include DVD movies, PC hardware, music, books, and toys.
Kogan Mobile
Kogan Mobile offers the best deals on mobile phone plans to its customers. With incredible 4G data for 365 days, at-the-spot deals on calls and internet, and no extra bills, it is the most popular service provider in Australia and New Zealand. It is powered by Vodafone Hutchison Australia and covers about 98% of the population.
How To Setup Kogan Mobile?
- Buy a prepaid voucher and a SIM card online through the Kogan website.
- After a few days, you will receive the new number and the SIM card in the mail.
- To activate it, simply fill in the details on the website and enjoy.
Frequently Asked Questions:
Now, let’s answer some frequently asked questions.
Is Kogan reliable?
Renowned for its digital efficiency, Kogan Australia has emerged as a one-stop online shopping destination. The business works with some of the world’s most reputed brands to provide consumers with amazing deals and discounts. It is a legit and reliable platform, and a large number of customers use this retail website daily to get their favorite phones, electronic items, appliances, and many more.
Do you get free shipping with Kogan?
There are thousands of products available on the website that offer free delivery to its customers. Kogan First members can avail of even more benefits such as Express Shipping at no extra cost and earn up to 1-2% as a credit on every purchase.
Does Kogan have any retail outlets?
Kogan has no retail outlets because the business has cut out the costs of maintaining retail stores to maintain low prices for products offered. This policy has worked amazingly well as millions log on to their website daily to buy discounted and low-priced products.
Tremendous struggles and hardships dominate Kogan’s history. Starting from a small garage, this business became an eCommerce pioneer in Australia. Its direct-to-consumer online business model has expanded into a range of areas and has made it one of the largest online retail businesses in the country.
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