The sporting-goods industry is constantly growing with ever-evolving trends, increasing awareness, and demand for an active lifestyle and global wellness. Rebel Sport is a name known not only in Australia but also internationally for delivering advanced and premium quality sports goods. The company was established in 1985. It offers sports equipment, footwear, and apparel for wellness enthusiasts and professional sports individuals.
Once, the most advanced sporting goods were only available to athletes and sportspersons. However, the times have changed. Due to better health and fitness awareness, people who are not professionally related to any sport also demand the best quality goods.
This article will discuss Rebel’s role in supplying sports goods to Australian people and helping them stay fit. Kindly read it completely to get some valuable information about the supplier.
Rebel Sport – Supplying Technologically Advanced Sports Goods
There was a time when the application of technology had little or no impact on the quality of sporting goods. However, we can safely say that technological advancements have changed this altogether. The latest equipment and apparel are manufactured and produced under the newest tools. From footwear to gym wear, everything is now developed under modern techniques, thorough research, and advanced technology. Almost all sports have benefitted from advancements in materials and manufacturing processes.
Rebel Sport offers a wide variety of all these sporting goods packed with modern technology in every single product they offer. They have something for everyone, from daily workout tools to tech and clothing. The company’s mission is to provide premium sports goods to all age groups.
Price Match In-Store and Online
The Rebel Sport is always striving hard to achieve customer satisfaction and has taken some serious steps to achieve the goal. One such step is Rebel’s offer of matched prices for in-store and online buyers. The customers are requested to check the price match criteria before proceeding with their request for identical items. The company also has a customer loyalty program which helps gain and build a stronger consumer base.
Matching Customer’s Expectations
Due to high competition and better awareness, the companies now pay attention to what, how, and where they sell. People not only look at the product they are buying but also wish to have an aesthetically pleasing experience while they make the purchase. Rebel Sport has opened ‘accelerate’ stores to cater to the needs of such customers with state-of-the-art design and advanced digital technologies. These are premium stores, and the company takes pride in making the stores look like real stadiums, where customers can feel that they have stepped into the field and experienced the sports spirit. The first ‘accelerate’ concept store was launched in 2015 with interactive displays to improve customer engagement and shopping experience. One of the objectives behind the launch of this store was to bring concepts to life.
Online business presence has become a vital factor in the ever-evolving market. A company without an online existence can’t survive for long. Before visiting the stores, customers now search for the products over the internet to check the price and if the product is in stock. Rebel Sports is also aware of this and attempts to provide a satisfactory experience to its web-based customers. The pandemic also increased the number of online buyers. Like all other industries, sports manufacturing and retailing have had the same experience.
That is all for now about Rebel Sport‘s role in providing modern sports goods to customers in Australia and improving their shopping experience using technology. If you love sports and reading about the industry, keep visiting The Australia Time to read about all that and more.
Let’s look at some of the commonly and frequently asked questions for a better insight into the sports retailer.
How did Rebel Sport start?
Initially, the company started with a single shop but has now become a leading sporting-goods supplier in the country with a substantial network of over 160 stores across Australia. It has a staff of more than 5000 people. It was listed on the ASX in 1993. Rebel warehouse was launched again as Rebel Sport in 1991, after which the company began investing in new designs. It also has stores in England, France, Greece, Germany, Cambodia, New Zealand, Singapore, Sweden, the United States, and Thailand.
New South Wales has the highest number of Rebel stores operating at 47 locations, making it the largest Rebel business center in the country. One can easily find the nearest store by searching Rebel Store near me on the internet.
Who are Rebel Sport’s competitors?
Olympia Sports, Intersport, Champs Sports, KUIU, and L.L Bean are Rebel’s biggest competitors in the market. Decathlon, the biggest international sports goods retailer, is also one of the main competitors as both businesses specialize in sporting apparatuses and other goods
What company owns Rebel Sport?
Super Retail Group, the largest retailer in New Zealand and Australia, acquired Rebel in 2011 for $610 million. The group is the owner of Rebel Sport, Supercheap Auto, Macpac Films Ltd., and BCF.