Amid the outbreak of Covid-19, we saw a lot of businesses close their doors. However, streamers got richer as the growth of platforms skyrocketed. Twitch is among those that observed a significant rise in daily viewers; in 2019, there were 1.26 million concurrent users, which increased to 2.12 million in 2020. Due to being both interactive and entertaining, this streaming service is here to stay for the foreseeable future. It also provides streamers with opportunities to make money in several ways.
In this article, we will give to all the information you need about this streaming service, from how it works to making money through this platform. So, without further ado, let’s dive straight into it.
Twitch Overview
Twitch is an American live streaming website that specializes in video game broadcasting. In addition, many famous esports events, creative content, music broadcasting, and gaming conventions pop up on the site as well. What makes this platform stand out is that it allows fans to connect with streamers in real-time.
This famous streaming service is owned by the e-commerce giant Amazon, which used its existing web services to help turn it into the successful platform it is today. Twitch has over 140 million monthly active users, with 30 million hopping on every single day.
Background
Twitch, originally known as JustinTV, was created by Justine Kan and Emmett Shear in 2007. The channel saw rapid growth in various categories in 2011, notably gaming. The team decided to create a separate branch for gaming and named it TwitchTV.
On Feb 10, 2014, the business renamed its parent company ‘Twitch Interactive’ to better focus on the major streaming service platform. With the introduction of chat commands into the game control, its fame reached immense heights. Then in 2014, Amazon acquired the business for 70 million dollars. Today, it remains an undisputed champion, as 91% of all video games are streamed on this website.
How does it work?
As mentioned earlier, the majority of viewers log on to Twitch for gaming content. This service works by streamers broadcasting their matches or activities live by sharing their screens with fans. The audience, too, can comment and engage with the players with the help of a chat box, which is one of its most noticeable features.
How much money do streamers make?
One great thing about this service is that you can make a great deal of money by doing something you enjoy. Beginners earn anywhere between $50 and $1,500 through the subscription model. With around 1000 views per month, streamers start receiving subscriptions and advertisement offers, which results in greater revenue. Expert streamers are real stars as they can easily make millions per month with their huge fan followings and a high number of views.
How to make money on Twitch?
Twitch offers numerous opportunities for streamers to make money. Here are a few examples:
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Twitch Affiliate
It is the primary way of generating revenue through this website. Streamers must regularly stream (at least seven days) and have a minimum of three concurrent viewers to become Twitch affiliates. If they are able to do so, their status increases to Twitch partner, which offers additional benefits and monetization opportunities.
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Brand Sponsorship
Most brands offer sponsorship to streamers as a means of promoting their products and services. These sponsorships can take various forms depending on the streamers’ platform and product.
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Ad Revenue
Streamers can generate a tremendous amount of revenue by running ads. The ads run before and during streams, with creators getting 55 percent of the revenue for each ad.
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Collect Donation
Another way of making money is by asking Twitch followers to support the channel through donations. The audience can donate through Paypal or a third-party app.
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Twitch Subscriptions
To upgrade to a Twitch subscription, viewers pay a set amount of money to watch content creators play or produce other types of content. Most streamers add benefits such as ad-free viewing, exclusive chat rooms, and other perks to keep them entertained.
Twitch Prime
Twitch Prime offers a monthly subscription service that allows users access to exclusive content unavailable to others. That includes bonus games, exclusive in-game content, subscriber-only chat rooms, and much more.
Access to Twitch Prime is free if you already have an Amazon Prime membership. All you need to do is go to the official website and click “already a member”. You can join via Twitch or Amazon if you are not a member. Subscribers get a free30-day trial when they first sign up, and then the fee becomes $14.99 per month.
Twitch Login
You can easily log in to your Twitch account by entering the username and password. In case you forget the password, simply use the self-service Password Request to regain access. You must enter the user name and email associated with the account. An email will be sent to your inbox to confirm your identity. Once the verification process is complete, you can easily enter a new password.
With a variety of content available, Twitch has emerged as a go-to live streaming service around the world. Its business model works as a network of close-knitted communities that provide viewers an opportunity to engage with their favorite gamers and content creators. Many people believed this concept was destined to fail when it originally emerged. However, years later, it gained worldwide recognition with an average of 30 million daily visitors and 7 million unique streamers.
That was all about this successful streaming service. We hope you found this article interesting. To get more information and daily updates on a variety of topics, keep visiting our website, The Australia Time.
